We have meaningful conversations with ODs (not the staff) to uncover what's important.
Here's just one example of 1,000s of OD encounters:
We even built our own CRM-like app (Radius) because managing a referral business in Excel is insane.
Radius puts your entire referral market in your hand. Notes from encounters. Tasks and to-dos in one place for the entire practice to see. And best of all, no more Excel.
You can learn more about Radius at Radius.Rocks
What we're about, in a nutshell:
"As a OD in private practice, I was highly impressed when I talked with Steve [from Turf], representing the surgeons at EVO. He was interested in learning about my practice and needs when it comes to referring patients.
I look for 3 key things: An excellent surgeon with great outcomes and advanced technology. 2: Great communication during the referral process. 3: A mutual understanding that I desire to be involved with the management in the care of my patients, most of which are considered family to me.
Previous to this, I had never met the surgeons at EVO, and I since have found them to hit the mark on all 3.
I am thankful that Steve Nasson set up an opportunity for me to meet Dr. McKee and Dr. Kao. Without this approach and program, I may have never had such great partners in the care of my patients."
Frank Akers, OD
2018 AZ Optometrist of the Year
Past President AZ Optometric Association
We've grown exclusively by word of mouth. Here are some of those words.
“Turf was absolutely worth it and we more than recouped our investment in the first 6 months. Now, we're in our third year working together."
Paul Singh, MD
“We were impressed with how the Turf team audited our market, showed us where the opportunities were, and helped us establish new relationships with ODs who had not referred patients to our practice. Turf is a valuable, ongoing extension of our practice.”
Dustin McKnight, MD
“We have partnered with Turf over the past 2+ years, as we have continued to see our referral network grow. Turf has opened doors for our practice growth, and continues to do so.”
John Odette, MD
“I’m a Turf Partner client and couldn’t be more satisfied with their approach, effort, and results. Their program is well-thought out and well executed. And the Turf team is a blast to work with. A true partnership.”
Michael Graham, MD
"One aspect of the Turf program I love is Radius. With Radius, I can quickly look at information on any doctor in our market, see what the last interaction was, and easily assess next steps to further develop the relationship.”
Jennifer Loh, MD
“Seriously the best investment for my practice in years. A total no-brainer. Turf has a unique ability to connect with referring doctors and is a valuable extension of my practice.”
Jared Younger, MD
“If you want to know where the opportunity is in your market, and turn that opportunity into referral volume, work with Turf. I’m working with referrers I had never met previously and it’s having a significant impact on my business.”
Anthony Roberts, MD
“The old way wasn’t working. We wouldn’t have figured out a new way to talk to our OD colleagues without Turf.”
Darryl White, MD
“We recently opened an office in a new area, and decided to work with Turf to help us get rolling. While I’m sometimes skeptical of outside consultants, Turf has pleasantly exceeded my expectations in terms of both process and outcome.”
Jesse McKey, MD
“As a well-established practice, Turf has been a great enzyme to re-kindle and establish new optometric relationships that promote what’s best for the patient.”
Tim Hanley, MD
“From Day 1, they uncovered significant referral opportunities in my market. Their program has driven a considerable volume of surgical patients to my practice. You would be hard pressed to find somebody who can do what they do.”
David Krebs, MD
“As a very busy solo physician and practice CEO, it made a ton of sense to partner with Turf. Their ability to audit my entire market and engage optometrists has resulted in more relationships, surgical procedures, and revenue. Working with Turf has proven to be a worthwhile decision for me.”
Jeff Sanderson, MD
“With a unique ... approach and emphasis on identifying issues important to optometrists ... Turf has helped my practice build new referral sources and co-management relationships in new markets. Even where we already have long established referral bases, Turf has been able to identify areas of improvements and expand existing referral pattern.”
Jerry Hu, MD
“You guys are awesome and extremely helpful in developing our practice!.”
Donny Reeves, MD